The prescribed recipe for success in today's content marketing game goes something like this: write as many medium to high quality blog posts for as many targeted keywords as possible. Write at a breakneck pace and write your competitors under the table. Challenge the Klingons for interstellar dominance. That sort of thing.
It's all very noisy; and, as it turns out, sometimes ineffective. Even if you screen all of your cell phone number list content for quality and originality, writing for quantity can be an easy way to reduce your site's search visibility. Why? It reaches a point of diminishing returns. Duplicate content comes into play. Multiple blogs start to challenge each other for the same keywords. That article you wrote about how Napster had a timeless platform and was going to change music forever, hasn't aged well, hasn't been deindexed, and is now awfully hard for Google to crawl.
Content marketers, who are used to working smart while their competitors are working hard, take their work-product-work-product ratio seriously; one, notably, up to 80:20. From a work hours perspective, that's a full day spent finding creative ways to promote a blog that took two hours to write. That might seem like an aggressive time commitment, and for your purposes, it might be.
The purpose of today's blog is to provide you with creative ways to spend the time you've spent promoting content. Y our goal should be to find the ratio that the nets give you the best return on your work. Data shows that businesses that publish more than 16 blog posts per month get almost 3.5 times more traffic than those that publish 0-4 posts per month.